Are you wondering if virtual events can give you the same or similar results to an in-person, live event? You are not the only one. Event planners and organizers in every industry are asking themselves that same question. It’s a valid question, and we at Absolute Production Services will help you answer it. Is an online event worth it?
The value of in-person interaction and face-to-face experiences seems priceless, especially right now. Going virtual has become a necessary part of business survival. The Show must go on!
Moving into Virtual Events may present you with a lot of questions:
Will anyone attend our online event?
How do we keep our audience engaged?
Can we afford a virtual event?
How will we regain momentum?
Will we raise any money with a virtual event?
If these are questions you are asking yourself, let us show you how a virtual event can work for you.
So, are virtual events worth it?
In short, yes, but you knew we would say that. So the better question is, why is a virtual event worth it?
Why is a virtual event worth my time? Right now, all we have is time.
Why is a virtual event worth my money? Spend money to make money.
Why is a virtual event worth my effort? No effort, no results.
We have the top 3 reasons a virtual event is worth your time, money, and effort, so let’s dive in.
1. A virtual event helps you build momentum.
There are a lot of things trying to steal our time and attention these days, so don’t let your company, your cause, or your connection get lost in the shuffle. People need to hear from you! Your audience needs your perspective and your voice, so they know you’re still engaged, and you still care. How can someone buy from you, donate to you, or join with you if they’ve been going about their business without you? For the same reasons you send out e-newsletters, update your social media, wish your clients “Happy Holidays,” or do an end of the year ask, that’s why you need to host a virtual event. Keep your brand top of mind.
2. A virtual event saves you money.
We can already see the confused emoji on your face, but let us explain. For you to host an in-person conference, gala, fundraiser, awards show, performance, or anything else, it’s going to cost you money. Money for the venue, the food, the travel, the staging, the labor, the speakers, the a/v, the lighting, the…need we go on? The overhead on virtual events is pennies compared to live events. Not only that, but your audience can be bigger than ever before. Instead of just pushing your event to the local public or people willing to travel, your event can be played for people around the nation, even around the world for a fraction of the cost. This gets your company, your cause, and your connection more traction than it’s ever had. Plus, if you’re doing a fundraiser, your attendees’ donations can go further simply because you’re spending less. Talk about a win-win.
3. A virtual event can be leveraged forever.
What makes platforms like Netflix and Hulu so great? We can watch all our favorite shows and movies on demand at any time. The same is true for your online event. Once your perfectly orchestrated and expertly produced virtual event is over, you can reuse that content over and over and over again. Had some registrants miss out? Send them the replay. Important donors couldn’t watch? Email them the highlights. Want to tell someone new what your organization is all about? Shoot them the link. Share it on your social, send it in your next e-blast, or embed it on your website. Send the whole thing or create a highlight reel, but either way there are a thousand and one ways to repurpose your virtual event so it serves you both now and for months, if not years, to come. Leverage your virtual event, and it again saves you even more money and helps you keep momentum.
That’s what we call a win-win-win.
Are you sold on the value of taking your in-person event online? If not, go check out how one of our clients raised even more money than they imagined using a virtual platform.
Or check out our virtual events page on our website for a quick highlight reel and a few testimonies from clients.
If you’re ready to get started, you’re probably asking, how do I take my live, in-person event virtual?
If you’re struggling with the how, that’s where we come in.
We make it straightforward and simple.
With our team of experts, we provide a broadcast quality virtual event experience, fully customized for you and engaging to your audience with seamless and secure streaming.
Let’s get started planning a virtual event that’s not only worth your time, money, and effort, but establishes you as the standard in your industry, pandemic or not.