How do you take a 165-year-old sailing tradition like the America’s Cup and make it feel fresh, engaging, and relevant for today’s audience? You call Absolute Production Services—experts in producing world-class, immersive experiences that honor tradition while embracing innovation.

For this prestigious event held at Navy Pier, our team was tasked with creating a seamless fusion of history and modern entertainment. We wanted to ensure that every aspect of the production respected the legacy of the America’s Cup while captivating a contemporary audience. Through state-of-the-art lighting, sound design, event staging, and production management, we transformed the venue. It became an electrifying hub of excitement, ensuring that attendees were fully immersed in the experience.

One of our primary goals was to design dynamic event spaces that could serve multiple purposes throughout the day. By creating flexible environments, we delivered a multi-faceted experience. During the day, spectators watched the world’s top sailors compete. By evening, the entertainment allowed guests to unwind and celebrate the rich tradition of the sport.

But the experience wasn’t limited to those at the event. Through live broadcasting and large-scale projection mapping, we extended the reach of America’s Cup, ensuring that fans worldwide could be part of the action. By making this historic event more accessible than ever, we helped inspire new generations of sailing enthusiasts while keeping the legacy alive.

At Absolute Production Services, we take pride in crafting high-impact event productions that honor tradition while pushing boundaries. Whether it’s a global sporting event, corporate gathering, or brand activation, we bring visions to life with flawless execution.