The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life – demonstrating expertise and vision in the application of creative techniques.
Trevor Robinson OBE, founder and executive creative director of Quiet Storm, UK is the 2019 Industry Craft Lions jury president.
Robinson set up the UK’s first joint-creative agency and production company. He founded Create Not Hate, as a means to reduce gun crime and get disenfranchised youth into advertising and in 2009 was awarded an Order of the British Empire by Queen Elizabeth II for his services to UK advertising.
This year, the Industry Craft Grand Prix went to Momentum New York and Canada, additional work by Victory Creative Group, Toronto; Chicago Scenic Studios, Chicago; Absolute Production Services, Chicago; Creative Sports Concepts, New York; Storey Studio, London; and Flowers, Chicago, for Nike’s ‘Just Do It: HQ at the Church’.
They transformed a church into a basketball facility called ‘Just Do It HQ at The Church’ for Chicago’s youth. Robinson commented: “It’s a Grand Prix that celebrates bringing restraint to craft, with a legacy that lives beyond this award:”
See the full story and all award winners here.
Excerpt taken from:
#CannesLions2019: Craft Winners. (2019, June 18).Retrieved from https://www.bizcommunity.com