Taking Flight with United Airlines: Behind the Scenes of a Spectacular New Plane Reveal

When United Airlines called on Absolute Production Services to help unveil their brand-new airplane look in a surprise reveal to employees, we were more than ready to soar to new heights. This wasn’t just any event—it was a full-scale, high-impact production experience inside one of United’s exclusive airplane hangars. For an entire week, we had the hangar to ourselves, transforming it from an aircraft maintenance space into an immersive, theatrical reveal setting that celebrated innovation, progress, and the future of flight.

Our team handled every aspect of the event production—from lighting and audio engineering to staging, rigging, and creative design. The logistics were massive: we coordinated labor, managed tight schedules, and even helped maneuver aircraft to ensure the space was picture-perfect. The goal? To create an unforgettable experience that would wow United Airlines employees and build excitement around the company’s bold new visual identity.

The moment of the reveal was truly electric. As the sleek, redesigned aircraft was spotlighted with dramatic lighting and music, the looks of awe, pride, and excitement on employees’ faces said it all. It was a powerful reminder of how great event production can turn a company milestone into a memorable, emotional moment.