A Taste of Competition: Somm Madness Wine Tasting Tournament

Powered by the hospitality experts at DineAmic Group, Somm Madness (now named Wine Rival) is not your average wine tasting event—it’s a full-scale blind tasting tournament that brings together Chicago’s vibrant sommelier and wine enthusiast community in a spirited, high-stakes challenge. Designed to test skill, palate, and precision, this one-of-a-kind experience blends the sophistication of fine wine with the energy of live competition.

Held at the iconic Prime & Provisions in the historic Builders BLDG in downtown Chicago, the ambiance was as refined as the wine itself. To match the prestige and excitement of the event, Absolute Production Services provided full event production support, enhancing the space with dynamic lighting design, immersive AV, and tailored stage production that elevated the overall guest experience.

From elegant uplighting that highlighted the architectural beauty of the venue, to a dramatic confetti moment that marked the grand finale, every element was designed to create a visually stunning and seamless experience. We brought just the right mix of polish and energy to this unique hospitality-forward event, making sure every pour, every round, and every reveal felt like a celebration.