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The NCAA Final Four weekend is the pinnacle of the March Madness tournament every single year. While it is an exciting event to watch on television, it’s even better being there in person. With interactive games, special activations, pop-up bars, speaking engagements, and more, this year’s Women’s NCAA Final Four weekend in Minneapolis, Minnesota, didn’t disappoint. At last year’s tournament, outsiders weren’t allowed to attend. Two year ago, the NCAA tournament got cancelled all together. This made the 2022 NCAA National Tournament that much more special.

Absolute was honored to be in the middle of the action. From set up and activation to av and breakdown, this weekend hit all the highlights. Working alongside so many incredible sponsors to make an unforgettable weekend and ultimately a memorable experience for each and every attendee was a real treat. The games held nonstop action while all the surrounding activities provided entertainment for the masses.

Here’s just a glimpse into all the activities of the weekend. Make your plans now to be there next year!



Buick leads the #seehergreatness initiative where their mission is to “help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.” You can see more about this initiative at the Buick website.

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