Setting the Standard at the Kraft Foods Tradeshow

Household names like Kraft come with a legacy—and high expectations. When it was time for Kraft Foods to make a bold statement at their industry tradeshow, they turned to Absolute Production Services to help deliver an experience that was as memorable as their brand.

The Kraft Foods Tradeshow wasn’t just another booth setup—it was a fully immersive brand activation. From concept to execution, Absolute ensured the event was dynamic, engaging, and future-focused. Using cutting-edge event technology, interactive product displays, and thoughtfully crafted layouts, the tradeshow space became a hub of innovation and brand storytelling.

Attendees were captivated by live demonstrations, multimedia presentations, and sleek digital integrations that allowed Kraft to showcase both legacy products and forward-thinking innovations. Every touchpoint was designed to elevate the Kraft brand experience—from the custom lighting design that enhanced product visibility to the seamless AV production that kept audiences engaged.

 With Absolute Production Services as their event partner, Kraft was able to meet—and exceed—the expectations that come with being a trusted name in households across the country. We’re proud to have helped create a visually stunning and strategically effective tradeshow presence that left a lasting impression on attendees.