Elevating the ISSA Trade Show Experience with Immersive A/V and Interactive Event Production

Trade show A/V might not be the first thing that comes to mind when you think of excitement—but when it’s done right, it can completely transform an event into an unforgettable experience. For the International Sanitary Supply Association (ISSA), creating a dynamic, interactive, and engaging environment was a top priority. Absolute Production Services partnered with ISSA to deliver just that—turning a traditional industry trade show into a high-energy, fully immersive experience that connected thousands of attendees from across the globe.

As one of the largest trade shows in the cleaning and sanitation industry, the ISSA Show required a production partner who could manage the scale and deliver seamless execution. Absolute provided end-to-end event production services, including cutting-edge audiovisual solutions, live presentation support, and environmental design that kept attendees engaged from start to finish.

A key feature of the experience was a massive live social media feed wall that kept attendees informed and inspired. By encouraging real-time engagement on social platforms, ISSA fostered a sense of community and allowed attendees to see their own content become part of the event story. Interactive presentations, live demos, and tech-enabled displays helped exhibitors stand out while giving attendees a hands-on experience they wouldn’t soon forget.

But it wasn’t just about business. Absolute also helped create inviting spaces like a pop-up sports bar lounge—perfect for networking, relaxing, or catching a quick break between sessions. These thoughtful experiential touchpoints made the event not just productive, but fun.

From crisp, clear sound to high-impact visuals and flawless live support, Absolute Production Services brought ISSA’s vision to life with expert precision. The result? A trade show that kept people talking—and coming back for more.