When a global powerhouse like Adidas partners with a nationally recognized retailer like Dick’s Sporting Goods, it’s not just an event—it’s a full-scale experience. This high-profile collaboration was all about celebrating movement, community, and creativity—and we were proud to provide event production for Adidas that brought this bold vision to life.

The outdoor event was designed to energize and engage. At the heart of it all was a striking yoga dome installation, where guests could take part in open-air sessions that combined wellness and brand connection. Attendees also explored an interactive Adidas wall experience, creating moments that were not only fun but also deeply aligned with the brand’s identity. To elevate the atmosphere even more, Graze Chicago brought in fresh, vibrant bites—making the event feel as dynamic and well-curated as the Adidas brand itself.

As the event production partner, we handled everything from staging and buidling to AV and logistical coordination. This immersive brand activation was a powerful example of how thoughtful, strategic production can help world-class brands like Adidas connect with audiences in memorable ways.

We love working on events that blend purpose, creativity, and community—and this Adidas x Dick’s Sporting Goods experience was a perfect fit.