Your first question might be what are metaverse events? Well, have no fear because we are answering just that. Whether you’re an expert in the event industry or a total novice, the future of events just may be in the metaverse so let’s at least understand what they are.
Let’s start at the beginning.
What is a metaverse event?
First, let’s breakdown the metaverse. Conference News says the metaverse is made up of shared, 3D virtual spaces within a virtual universe. The unique thing about it is that it can be accessed through various and different online tools. The idea is that it would be a digital extension of the real world. A metaverse event, therefore, is an event, expo, conference, trade show, etc. that takes place in the metaverse, although certain aspects could still extended into the real world as well. You might think that metaverse events are just an upgraded virtual event, but they are meant to be so much more than that.
This leads us to the next logical question.
What can I do in the metaverse?
If you talk to metaverse visionaries and developers, they might say “anything!”, but the full details are still unclear. Currently, you can build avatars, explore worlds, and play virtual games within the metaverse. Some much discussed items in the metaverse are NFTs as well as the use of cryptocurrency. You can shop within this virtual world, browse art galleries, play games, buy land, build homes, and of course, attend events. Another fun perk of the metaverse and metaverse events is the ability to meet people from all around the world. No longer bound by your locality, metaverse events can help people to connect with each other across the globe. We learned this was possible when the pandemic forced us to pivot to virtual events, but metaverse events can really bring these interactions to life even further.
How can the metaverse be used for events?
This is where things get interesting. We’ve already mentioned that events themselves can be held in the metaverse but what exactly does that mean? Metaverse events take virtual events and make them not just engaging, but completely immersive. Instead of just watching a presentation, you become part of it. You can also still do a lot of things you might do at an in-person event but with less restrictions.
There are limitless design options when your event is in the metaverse, and you ultimately have zero attendance limits. Plus, you can offer unlimited ways for your attendees to upgrade their experience. Offer VIP access, upgraded bundles, and special admission to exclusive features all without the bounds of a physical space. An added bonus is that the metaverse is also meant to be an extension of real life so your guests will purchase things at your event and those items can arrive on their actual doorstep.