How do you take a 165-year-old America’s Cup race’s history and tradition and make it new and relevant? You call Absolute Production Services. Producing a powerfully engaging experience without losing the importance of its history can be tricky, but with the right design, sound, lighting, and production management to run it all, anything is possible. Creating dynamic spaces that could serve different purposes was important to our client, and we achieved that by adapting each space to create different experiences. From daytime thrills to evening entertainment, there was something for everyone. It didn’t end there though. Assisting in the projection and live broadcast of the America’s Cup made it accessible for everyone – encouraging this historic tradition to engage generations to come.